On Air Now

Non-Stop Music

1:00am - 5:00am

The Neptunes - Greatest Hip-Hop Producers of 21st Century

You are viewing content from Cool FM - Your Number One Hit Music Station ! Lagos. Would you like to make this your preferred location?

They are getting their accolades for works they've done more than a decade ago

Billboard has announced its pick when it comes to the greatest producers of hip-hop music in the 21st century.

The accolade goes to the duo of Pharrell Williams and Chad Hugo, otherwise known as The Neptunes.
  
According to Billboard, they produced countless hits on the Hot 100 chart throughout the 2000s, including No. 1 singles such as Nelly’s “Hot in Herre,” Snoop Dogg’s “Drop It Like It’s Hot,” Gwen Stefani’s “Hollaback Girl” and Ludacris’ “Money Maker.” 

Pharrell and Chad Hugo are getting their accolades for works they've done more than a decade ago.

It's not that the guys are tired. They're still very active.

Billboard describes The Neptunes’ sound as “liquid guitars, clanging percussion, and the most intoxicating synth tones you’ve ever heard — usually kicked off with a four-stab count-off, and often punctuated with a keyboard sound like a dying firework.

They were the bosses in Hip Hop who took complete control of popular music in that era.

Regarding Slim Thug and Bun B’s “I Ain’t Heard of That (Remix)” which is seen as the hidden gem in The Neptunes’ catalog, Billboard said the following:

“An addictive shuffle built around its layered percussion, with no more synth whooshes than absolutely necessary — a signature beat for 99% of Hip Hop producers, but just one more MTV2 classic to throw on the pile for the mid-’00s Neptunes.”

This year, the duo produced three Pop Smoke songs, “Top Shotta” featuring Pusha T, TRAVI and BEAM, “Spoiled” and “Merci Beaucoup,” for the Brooklyn rapper’s posthumous album Faith on Friday (July 17) and other songs of 2021.